Tianjin seamless steel pipe products face up to the marketing strategy "to force", the grasp of the customer demand produces after many times communication."Good wine is also afraid of deep alley", the enterprise should strengthen the communication with international customers and potential customers, at the same time in the understanding of user needs, can also recommend their products better.In the first half of this year, shagang international trade company to strengthen the international strategic customer contact mechanism, strategic customer visiting plan earnestly, strengthen communication to the customer, by 1 ~ 2 times a month visit foreign markets, develop new customers.In the first half of the company visited Japan, South Korea, Europe, southeast Asia and other countries and regions of dozens of key customers, expand coverage for a visit, zero distance to understand the steel procurement needs of customers, understand the international market, for whom the categories of products export has been clear about the direction, at the same time, also make the volume stability and gradually expand.First of all, establish a seamless tube mill and efficient international marketing network, is an important means of steel mills increase brand awareness.In this regard, shagang international companies take full advantage of shagang nine long iron and steel logistics park storage platform and annual throughput capacity of hundreds of millions of tons of shagang haili makes port logistics platform advantages, realize the exports and variety of the structure of the new breakthrough.In recent years, shagang actively preparing new trading platform, further improved including shagang European headquarters of the company, Hong Kong, Singapore, shagang group, the overseas companies trade functions.Benxi steel group through a strategic partnership with famous international trade enterprise, with key international
seamless tube market dealers to establish effective measures such as joint development of the market mechanism, and constantly expand marketing channels of foreign trade, set up multiple overseas branch, the formation of the international market sales network throughout the rest of the world, make the benxi steel products are exported to more than 60 countries and regions of the world.By 2015, benxi steel group increased to more than 100 overseas users.At the same time, benxi steel actively establish a stable international market for user system.So far, more than 40 straight for user and benxi steel group to carry out a long-term cooperation.
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